Prima launches signature wellness CBD products that harness therapeutic functional botanicals

Prima, the new industry-defining hemp CBD wellness brand, announced today the launch of three signature products in their body, beauty and supplement categories available at their new online shop at

Based in Santa Monica, CA, Prima’s founders are The Honest Company® Co-Founder, bestselling author and purpose-driven entrepreneur Christopher Gavigan, award-winning health and cannabis activist Jessica Assaf and mission-oriented operator and Honest alum Laurel Angelica Myers.

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