Trulieve Continues Edible Firsts in Florida Over Labor Day Weekend with TruChocolate, Plus Cookies and Brownies from Colorado Partner Love’s Oven

 Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF), a leading and top-performing cannabis company in the United States, announced today that it had its first TruChocolate sale of edible cannabis in Destin, Florida on Saturday, September 5, the morning after approval. Trulieve received approval for its first edible product on September 2 and was first in the state to sell an edible product. Today’s sale continues the Company’s edible firsts with the first sale of Trulieve’s TruChocolate as well as its first partner products.

Photo caption: Long-time Truliever and US Air Force veteran Brian Schiefer is joined by Kim Rivers, CEO; Renee Legere, Trulieve Community Educator; and Dr. Eddie Zant as Brian makes first edibles purchase of TruChocolate Bars plus Love’s Oven’s chocolate chip cookies and brownies in Florida on Saturday, September 5, 2020, at Trulieve’s Destin dispensary.

As batches are tested and shipments begin leaving the production facilities, the Destin store became the first to receive delivery and introduce TruChocolate, as well as partner brand Love’s Oven’s Chocolate Chip Cookies and 1:1 Fudge Brownies to the Florida market. The September 5th sale continues Trulieve’s long record of firsts in the state and shows its commitment to providing quick, direct access to edibles to its Florida patients.

“We were thrilled to have received approval from the DOH just before the long holiday weekend and quickly focused on getting product to a store. There has been strong demand for medication in this format and we look forward to celebrating each new product and partner offering with our Trulievers as a way to spread the sweetness in different communities,” said Kim Rivers, CEO of Trulieve. “Last week, we were able to bring the first edible to the market, delivering our Blue Raspberry TruGels to 17 of our stores. For our remaining 40 stores, we worked hard to deliver a new flavor ­— our tropical Guava Passionfruit TruGels — so patients across the state would have an opportunity to try a new kind of relief themselves. With the addition of our TruChocolate bars and our first partner brand hitting our shelves, we are busily ramping for broadened, consistent statewide distribution in the coming weeks.”

Love’s Oven Executive Chef, Hope Frahm, added, “The team at Love’s Oven is so excited to be working with the Florida market leader, Trulieve, to introduce our brand of delicious baked goods to the great state of Florida.  We know the patients in Florida are going to enjoy our unique take on the traditional chocolate chip cookie and fudge brownie which are infused with cannabutter.  These aren’t your grandma’s cookies and brownies!  Trulieve launching Love’s Oven edible sales in Florida marks a historic day for us!”

Starting August 27, when the Florida Department of Health announced final guidelines, Trulieve began working on submissions to the state for approvals to start production of certain product lines. Trulieve has a 10,000 sq. ft. commercial-grade kitchen at its production facility, one of only four cannabis companies in the state with an approved kitchen.

About Love’s Oven
Love’s Oven™, along with other brands (Concentrated Love™, Sinsere Chocolates & Peace Mountain Edibles) is a manufacturer of cannabis infused pastries, confections, and concentrate products. Its proprietary THC & CBD extraction methods are designed to ensure each patient receives a consistent and effective dose of “Love” with every bite and hit of its edible or concentrate products.

About Trulieve

Trulieve is a vertically integrated “seed-to-sale” company and is the first and largest fully licensed medical cannabis company in the State of Florida. Trulieve cultivates and produces all its products in-house and distributes those products to Trulieve-branded stores (dispensaries) throughout the State of Florida, as well as directly to patients via home delivery. Trulieve also operates in CaliforniaMassachusetts, and Connecticut. Trulieve is listed on the Canadian Securities Exchange under the symbol TRUL and trades on the OTCQX Best Market under the symbol TCNNF.

This press release does not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any sale of any of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or the securities laws of any state of the United States and may not be offered or sold within the United States (as defined in Regulation S under the U.S. Securities Act) unless registered under the U.S. Securities Act and applicable state securities laws or pursuant to an exemption from such registration requirements.

To learn more about Trulieve, visit

The Canadian Securities Exchange has not reviewed, approved or disapproved the ‎content of this news release.‎

Forward-Looking Statements
This news release includes forward-looking information and statements, which may include, but are not limited to, information and statements regarding or inferring the future business, operations, financial performance, prospects, and other plans, intentions, expectations, estimates, and beliefs of the Company and statements with regard to the Report and the Company’s response thereto. Words such as “expects”, “continue”, “will”, “anticipates” and “intends” or similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the Company’s current projections and expectations about future events and financial trends that management believes might affect its financial condition, results of operations, business strategy and financial needs, and on certain assumptions and analysis made by the Company in light of the experience and perception of historical trends, current conditions and expected future developments and other factors management believes are appropriate. Forward-looking information and statements involve and are subject to assumptions and known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements of the Company to be materially different from future events, results, performance, and achievements expressed or implied by forward-looking information and statements herein. Although the Company believes that any forward-looking information and statements herein are reasonable, in light of the use of assumptions and the significant risks and uncertainties inherent in such information and statements, there can be no assurance that any such forward-looking information and statements will prove to be accurate, and accordingly readers are advised to rely on their own evaluation of such risks and uncertainties and should not place undue reliance upon such forward-looking information and statements. Any forward-looking information and statements herein are made as of the date hereof, and except as required by applicable laws, the Company assumes no obligation and disclaims any intention to update or revise any forward-looking information and statements herein or to update the reasons that actual events or results could or do differ from those projected in any forward looking information and statements herein, whether as a result of new information, future events or results, or otherwise, except as required by applicable laws.

SOURCE Trulieve Cannabis Corp.

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